Valentine Distilling co. classes up the shelves with its Mayor Pingree bourbon, having won gold medal after gold medal and all those ninety plus ratings that promise a worthwhile glass. Sadly, some people haven't had the privilege. They see whiskey, they think "burn". Allow us to change your mind with a whiskey that's smoother than you expected.
Valentine Distilling co. classes up the shelves with its Mayor Pingree bourbon, having won gold medal after gold medal and all those ninety plus ratings that promise a worthwhile glass. Sadly, some people haven't had the privilege. They see whiskey, they think "burn". Allow us to change your mind with a whiskey that's smoother than you expected.
Whiskey for the whiskey skeptical.
DON'T IGNORE THE CLICHÉ
It was hard work, but we held fast. We bought whiskey for people and gave them a survey. The answers revealed a number of biases big and small. Premium whiskey comes with some social pressures, sure. But very few people outside the hardcore cocktail crew argued against the perception that bourbon is harsh. They hear "smooth", but they don't believe it. And they really felt that brands just say it out of reflex. We realized that smooth wasn't the problem, belief was. We needed to give people an out. A way to reconcile the idea with the reality. And that's when a guy, half scrolling his phone and half mentally present jotted down: Smoother than I expected. Good job Eddie.
Whiskey for the whiskey skeptical.
DON'T IGNORE THE CLICHÉ
It was hard work, but we held fast. We bought whiskey for people and gave them a survey. The answers revealed a number of biases big and small. Premium whiskey comes with some social pressures, sure. But very few people outside the hardcore cocktail crew argued against the perception that bourbon is harsh. They hear "smooth", but they don't believe it. And they really felt that brands just say it out of reflex. We realized that smooth wasn't the problem, belief was. We needed to give people an out. A way to reconcile the idea with the reality. And that's when a guy, half scrolling his phone and half mentally present jotted down: Smoother than I expected. Good job Eddie.
Whiskey for the whiskey skeptical.
DON'T IGNORE THE CLICHÉ
It was hard work, but we held fast. We bought whiskey for people and gave them a survey. The answers revealed a number of biases big and small. Premium whiskey comes with some social pressures, sure. But very few people outside the hardcore cocktail crew argued against the perception that bourbon is harsh. They hear "smooth", but they don't believe it. And they really felt that brands just say it out of reflex. We realized that smooth wasn't the problem, belief was. We needed to give people an out. A way to reconcile the idea with the reality. And that's when a guy, half scrolling his phone and half mentally present jotted down: Smoother than I expected. Good job Eddie.
2937 E Grand Blvd,
Detroit, MI 48202
hello@FarleyOil.com
Stories
2937 E Grand Blvd,
Detroit, MI 48202
hello@FarleyOil.com
Stories
2937 E Grand Blvd,
Detroit, MI 48202
hello@FarleyOil.com
Stories