Method
Method
Method
Method
Method
Method
Method
Method
People instinctively know when you care what they think. They tend to act accordingly when you speak.
People instinctively know when you care what they think. They tend to act accordingly when you speak.
People instinctively know when you care what they think. They tend to act accordingly when you speak.
01
Listen & Learn
You can’t separate people from nuance. We call our method “liquid inputs and outputs” which is a belief that insight flows both ways. Culture, trends and attitudes are ever-changing –they give us an advantage in understanding how people navigate their lives and how we should approach them. We even trained our own machine learning model (also called Li/o) to analyse language samples in social listening, content and surveys. All to help us answer the psychology of what people believe and why.
01
Listen & Learn
You can’t separate people from nuance. We call our method “liquid inputs and outputs” which is a belief that insight flows both ways. Culture, trends and attitudes are ever-changing –they give us an advantage in understanding how people navigate their lives and how we should approach them. We even trained our own machine learning model (also called Li/o) to analyse language samples in social listening, content and surveys. All to help us answer the psychology of what people believe and why.
01
Listen & Learn
You can’t separate people from nuance. We call our method “liquid inputs and outputs” which is a belief that insight flows both ways. Culture, trends and attitudes are ever-changing –they give us an advantage in understanding how people navigate their lives and how we should approach them. We even trained our own machine learning model (also called Li/o) to analyse language samples in social listening, content and surveys. All to help us answer the psychology of what people believe and why.
02
Break Bias
Strategic psychology guides our hand. What biases are barriers? What behaviors can change and what won’t? Does a brand’s foregone conclusion need to be cast aside, or does it just need to be recontextualized? How do we create a shared language, a FLUENCY, between ourselves and our audiences? These are the questions we transform into approaches. The tactics, the media - that comes later. We start with the bigger questions of what is to be overcome and how can we work with our clients' audiences to do it?
02
Break Bias
Strategic psychology guides our hand. What biases are barriers? What behaviors can change and what won’t? Does a brand’s foregone conclusion need to be cast aside, or does it just need to be recontextualized? How do we create a shared language, a FLUENCY, between ourselves and our audiences? These are the questions we transform into approaches. The tactics, the media - that comes later. We start with the bigger questions of what is to be overcome and how can we work with our clients' audiences to do it?
02
Break Bias
Strategic psychology guides our hand. What biases are barriers? What behaviors can change and what won’t? Does a brand’s foregone conclusion need to be cast aside, or does it just need to be recontextualized? How do we create a shared language, a FLUENCY, between ourselves and our audiences? These are the questions we transform into approaches. The tactics, the media - that comes later. We start with the bigger questions of what is to be overcome and how can we work with our clients' audiences to do it?
03
Take the Leap
Every business knows the risk of inaction –not really understanding that conformity is pretty much the same thing. Because the “I was only following best practices” formula is a race to anonymity. And per the above, it’s dehumanizing for brands and their audiences to make advertising an exhausting crossword puzzle of buzzwords to be satisfied. So, strong foundation in listening and planning, but then unleash the unexpected, the wild, the strange and unusual. Reward the attention you seek.
03
Take the Leap
Every business knows the risk of inaction –not really understanding that conformity is pretty much the same thing. Because the “I was only following best practices” formula is a race to anonymity. And per the above, it’s dehumanizing for brands and their audiences to make advertising an exhausting crossword puzzle of buzzwords to be satisfied. So, strong foundation in listening and planning, but then unleash the unexpected, the wild, the strange and unusual. Reward the attention you seek.
03
Take the Leap
Every business knows the risk of inaction –not really understanding that conformity is pretty much the same thing. Because the “I was only following best practices” formula is a race to anonymity. And per the above, it’s dehumanizing for brands and their audiences to make advertising an exhausting crossword puzzle of buzzwords to be satisfied. So, strong foundation in listening and planning, but then unleash the unexpected, the wild, the strange and unusual. Reward the attention you seek.
Our Toolset
Our Toolset
Our Psychology
Our Psychology
Our Psychology
Persuasion outperforms manipulation.
Belief is a compass.
Emotion is the great mover.
Persuasion outperforms manipulation.
Belief is a compass.
Emotion is the great mover.
Persuasion outperforms manipulation.
Belief is a compass.
Emotion is the great mover.
2937 E Grand Blvd,
Detroit, MI 48202
hello@FarleyOil.com
Stories
2937 E Grand Blvd,
Detroit, MI 48202
hello@FarleyOil.com
Stories
2937 E Grand Blvd,
Detroit, MI 48202
hello@FarleyOil.com
Stories