It's hard to imagine the responsibility of delivering 144,000 Pounds of rescued food every single day. But that's just how Forgotten Harvest serves the communities of Southeast Michigan. If they work so hard to support us, how can we make it easier to support them?
It's hard to imagine the responsibility of delivering 144,000 Pounds of rescued food every single day. But that's just how Forgotten Harvest serves the communities of Southeast Michigan. If they work so hard to support us, how can we make it easier to support them?
Look inside for the answer.
Forgotten Harvest asked us to help them reach new donors. A simple, straightforward brief. Our answer was to rethink how they activated donors in the first place. According to Giving USA: The Annual Report on Philanthropy, 67% of all charitable giving is attributed to individuals over grants, foundations and institutions. We needed to make that an easier transaction for individuals and, in a world where there is no shortage of organizations in need, make it compelling.
So we created a utility instead of just an ad. We gave a facelift to Venmo Charity, through the talents of renowned local artists by integrating the simple donation QR code into their commissions. The result live far beyond the launch as a powerful method for connecting critical messages to means of supporting them.
We know that art has the potential to be the loudest voice of a community. Detroit has proven that time and again. That’s why we put art to work fighting food insecurity through the Hand Drawn Harvest.
Partnership Planted Success.
Prominent local artists and businesses came together to support the cause. The program launched with two unique pieces, featuring legendary Detroit artists and venues.
#1 Hunger Can't Be Silenced by muralist Marlo Broughton made its debut as a vintage Carhartt sweatshirt and limited run of SMPLFD shirts in front of thousands on the Carhartt Stage at the Detroit Jazz Festival.
#2 Pollinator by famed tattoo artist Bob Tyrrell shows how we depend on each other for a healthy community. The design lives as a temporary tattoo, and was unveiled at Vault of Midnight & Third Man Records in Detroit.
Look inside for the answer.
Forgotten Harvest asked us to help them reach new donors. A simple, straightforward brief. Our answer was to rethink how they activated donors in the first place. According to Giving USA: The Annual Report on Philanthropy, 67% of all charitable giving is attributed to individuals over grants, foundations and institutions. We needed to make that an easier transaction for individuals and, in a world where there is no shortage of organizations in need, make it compelling.
So we created a utility instead of just an ad. We gave a facelift to Venmo Charity, through the talents of renowned local artists by integrating the simple donation QR code into their commissions. The result live far beyond the launch as a powerful method for connecting critical messages to means of supporting them.
We know that art has the potential to be the loudest voice of a community. Detroit has proven that time and again. That’s why we put art to work fighting food insecurity through the Hand Drawn Harvest.
Partnership Planted Success.
Prominent local artists and businesses came together to support the cause. The program launched with two unique pieces, featuring legendary Detroit artists and venues.
#1 Hunger Can't Be Silenced by muralist Marlo Broughton made its debut as a vintage Carhartt sweatshirt and limited run of SMPLFD shirts in front of thousands on the Carhartt Stage at the Detroit Jazz Festival.
#2 Pollinator by famed tattoo artist Bob Tyrrell shows how we depend on each other for a healthy community. The design lives as a temporary tattoo, and was unveiled at Vault of Midnight & Third Man Records in Detroit.
Look inside for the answer.
Forgotten Harvest asked us to help them reach new donors. A simple, straightforward brief. Our answer was to rethink how they activated donors in the first place. According to Giving USA: The Annual Report on Philanthropy, 67% of all charitable giving is attributed to individuals over grants, foundations and institutions. We needed to make that an easier transaction for individuals and, in a world where there is no shortage of organizations in need, make it compelling.
So we created a utility instead of just an ad. We gave a facelift to Venmo Charity, through the talents of renowned local artists by integrating the simple donation QR code into their commissions. The result live far beyond the launch as a powerful method for connecting critical messages to means of supporting them.
We know that art has the potential to be the loudest voice of a community. Detroit has proven that time and again. That’s why we put art to work fighting food insecurity through the Hand Drawn Harvest.
Partnership Planted Success.
Prominent local artists and businesses came together to support the cause. The program launched with two unique pieces, featuring legendary Detroit artists and venues.
#1 Hunger Can't Be Silenced by muralist Marlo Broughton made its debut as a vintage Carhartt sweatshirt and limited run of SMPLFD shirts in front of thousands on the Carhartt Stage at the Detroit Jazz Festival.
#2 Pollinator by famed tattoo artist Bob Tyrrell shows how we depend on each other for a healthy community. The design lives as a temporary tattoo, and was unveiled at Vault of Midnight & Third Man Records in Detroit.
2937 E Grand Blvd,
Detroit, MI 48202
hello@FarleyOil.com
Stories
2937 E Grand Blvd,
Detroit, MI 48202
hello@FarleyOil.com
Stories
2937 E Grand Blvd,
Detroit, MI 48202
hello@FarleyOil.com
Stories