Why is an oil company
in the advertising business?

Why is an oil company in the advertising business?

Why is an oil company in the advertising business?

Good question with a simple answer: We reject rigidity with every fiber of our beings. The business of marketing is the business of persuasion. It's successful when fluid, adaptive. Less engineering and more psychology. Unorthodox creativity, and strategy, are the pillars of every great moment in a brand’s story. We took that message to heart when we brought back a decades old family company as something new. You might call that independent. We call it Farley Oil.

Good question with a simple answer: We reject rigidity with every fiber of our beings. The business of marketing is the business of persuasion. It's successful when fluid, adaptive. Less engineering and more psychology. Unorthodox creativity, and strategy, are the pillars of every great moment in a brand’s story. We took that message to heart when we brought back a decades old family company as something new. You might call that independent. We call it Farley Oil.

Don set the tone.

Don set the tone.

Don Farley started the company in 1955. His job was to close the distance. Between communities. And the people that lived there. He turned that job into a responsibility, so he got in his car and drove from one end of the Midwest to the other. He met. He listened. He built. We may not sell asphalt anymore, but we still follow his lead. We’re not doing our job unless we’re closing the distance.

Detroit sets the stage.

Detroit sets the stage.

There’s a current that runs through Detroit. You can see it everywhere, and pretty prominently, through the public art that adorns endless walls from downtown to the Eastern Market. Even our own building is canvased in Sydney James’ homage to The Girl with a Pearl Earing. This city has a voice. It brings perspective. It changes. And it’s inspiring to be here and, not only witness it, but play our part.

Fueled by talent & focus.

Fueled by talent & focus.

Founded by veteran creative leader Greg Farley (seen here refusing to pose proudly with arms folded across his chest). We offer a more modern agency approach by bringing together a roster of experienced, noteworthy talent across disciplines. Every client gets the best people to their need, whether a global strategist or a creative mind behind work that’s moved you. And recognizing the need for organic and earned value to every idea, we develop our thinking alongside an accomplished PR professional.

OUR HARD-EARNED HISTORY

OUR HARD-EARNED HISTORY

Famous Brands

Famous Brands

We've worked with many of the most notable brands in
the world from automotive and spirits to technology
and telecom.

We've worked with many of the most notable brands in the world from automotive and spirits to technology and telecom.

We've worked with many of the most
notable brands in the world from
automotive and spirits to technology
and telecom.

Famouser Work

Famouser Work

It’s one thing to say you’ve worked on a brand and another to say you’ve built some of their most important, visible work. We, and the talent we enlist, have done the latter.

It’s one thing to say you’ve worked on
a brand and another to say you’ve built some of their most important, visible work. We, and the talent we enlist, have done the latter.

2937 E Grand Blvd,

Detroit, MI 48202


hello@FarleyOil.com

Big Picture

Background

Stories

Business Stuff

© 2025 Farley Oil LLC

2937 E Grand Blvd,

Detroit, MI 48202


hello@FarleyOil.com

Big Picture

Background

Stories

Business Stuff

© 2025 Farley Oil LLC

2937 E Grand Blvd,

Detroit, MI 48202


hello@FarleyOil.com

Big Picture

Background

Stories

Business Stuff

© 2025 Farley Oil LLC