Spending time at Karmanos changes you. You meet remarkable patients and doctors that push the boundaries of what it means to persevere. You learn about staff whose job is to uncomplicate the complicated. You hear about treatments and technologies that have grown from science fiction to fact. This is the cancer experience that needs to be shared. 

Enter Kim, Angie, Sophia, Terrell, Jaimie and Doctor V. who each brought their own unique perspectives on care, treatment and personal empowerment through a second opinion. 

We spent our time with each, using simple devices and metaphors to help them tell their story. We asked the questions that a patient or caregiver might ask if they had the chance. We sat back and listened while they opened up. 

And from their words, we built answers. Useful answers. On universal topics like the need for screenings and second opinions. On specific explanations of technology like theranostics and proton therapy. We demystified the process with a patient navigator. And we worked to normalize the powerful emotions that arise. 

We made sure people heard. With dozens of versions built for broadcast across the state. Highly specific posts for social and video that share important moments and messages. Content for OOH and multiple radio spots. We even built out long form videos of each story for those quiet moments when you might need them the most. 

Our job was to ensure that if you were seeking answers, you could take a second to hear what you needed. And then, take a second opinion from Karmanos.