You would be hard-pressed to overstate the importance of drone technology in today's world and tomorrow. What started as a curiosity has become an integral part of countless industries. But every new technology comes with roadblocks to adoption, and often that starts with perception.
You would be hard-pressed to overstate the importance of drone technology in today's world and tomorrow. What started as a curiosity has become an integral part of countless industries. But every new technology comes with roadblocks to adoption, and often that starts with perception.
Painting a picture of precision.
DEFINING THE BRAND
Ask two different people to explain drones and you’ll get two different answers. Delivery or defense. Filming content or tending fields. With one dominant foreign company leaving the market and a metric ton of cheap knockoffs rising to take its place, the challenge is clear as a summer sky.
DMR is an American brand with a global footprint. But it faced a reverse-halo effect where cheap and misleading products lead to skepticism and reliability questions. We needed to look, sound and act like a relatable, approachable brand. So we gave it an American makeover.
Our color palette is drawn from the horizon, with shades of blue that reflect a long day of meaningful work. Dusk & Dawn. Day. Night. And the red glow of a slivered sun. The type is bold and clean. Premium but without any unnecessary flourish. It’s an honest and American working brand.
But DMR is also a solutions-driven toolset for industry. It can’t afford to miss its target. It stays in the air longer. It’s more easily controlled. It’s smart. So the design system, with a mix of curving and straight lines, represents that ability to reach out and bring results with precision. Inspired by the supergraphic patterns on a 70’s Harley.
BRINGING DMR TO LIFE
As the brand continues to make waves, we’ve defined its positioning and brand tone. Captured film and produced a meaningful social presence, based in authenticity. We developed a look and feel for collateral, in-store display and trade show materials.
Painting a picture of precision.
DEFINING THE BRAND
Ask two different people to explain drones and you’ll get two different answers. Delivery or defense. Filming content or tending fields. With one dominant foreign company leaving the market and a metric ton of cheap knockoffs rising to take its place, the challenge is clear as a summer sky.
DMR is an American brand with a global footprint. But it faced a reverse-halo effect where cheap and misleading products lead to skepticism and reliability questions. We needed to look, sound and act like a relatable, approachable brand. So we gave it an American makeover.
Our color palette is drawn from the horizon, with shades of blue that reflect a long day of meaningful work. Dusk & Dawn. Day. Night. And the red glow of a slivered sun. The type is bold and clean. Premium but without any unnecessary flourish. It’s an honest and American working brand.
But DMR is also a solutions-driven toolset for industry. It can’t afford to miss its target. It stays in the air longer. It’s more easily controlled. It’s smart. So the design system, with a mix of curving and straight lines, represents that ability to reach out and bring results with precision. Inspired by the supergraphic patterns on a 70’s Harley.
BRINGING DMR TO LIFE
As the brand continues to make waves, we’ve defined its positioning and brand tone. Captured film and produced a meaningful social presence, based in authenticity. We developed a look and feel for collateral, in-store display and trade show materials.
Painting a picture of precision.
DEFINING THE BRAND
Ask two different people to explain drones and you’ll get two different answers. Delivery or defense. Filming content or tending fields. With one dominant foreign company leaving the market and a metric ton of cheap knockoffs rising to take its place, the challenge is clear as a summer sky.
DMR is an American brand with a global footprint. But it faced a reverse-halo effect where cheap and misleading products lead to skepticism and reliability questions. We needed to look, sound and act like a relatable, approachable brand. So we gave it an American makeover.
Our color palette is drawn from the horizon, with shades of blue that reflect a long day of meaningful work. Dusk & Dawn. Day. Night. And the red glow of a slivered sun. The type is bold and clean. Premium but without any unnecessary flourish. It’s an honest and American working brand.
But DMR is also a solutions-driven toolset for industry. It can’t afford to miss its target. It stays in the air longer. It’s more easily controlled. It’s smart. So the design system, with a mix of curving and straight lines, represents that ability to reach out and bring results with precision. Inspired by the supergraphic patterns on a 70’s Harley.
BRINGING DMR TO LIFE
As the brand continues to make waves, we’ve defined its positioning and brand tone. Captured film and produced a meaningful social presence, based in authenticity. We developed a look and feel for collateral, in-store display and trade show materials.
2937 E Grand Blvd,
Detroit, MI 48202
hello@FarleyOil.com
Stories
2937 E Grand Blvd,
Detroit, MI 48202
hello@FarleyOil.com
Stories
2937 E Grand Blvd,
Detroit, MI 48202
hello@FarleyOil.com
Stories