Early detection vastly increases your survival rate from cancers and other diseases. MYSPOTLYTE helps make that happen as a new preventative health booking site for whole body MRIs. This is our journey in launching a brand new company in a brand new space.
Early detection vastly increases your survival rate from cancers and other diseases. MYSPOTLYTE helps make that happen as a new preventative health booking site for whole body MRIs. This is our journey in launching a brand new company in a brand new space.
Visual Design:
Designing an inside look.
The MYSPOTLYTE brand presented us with the challenge of giving a complex, and somewhat intimidating, procedure a more simple, reassuring face. And since a whole body MRI comes at a premium, our look and feel had to follow suit.
For the logo, we utilized a clean, modern type treatment with accentuated curves and crossbars and a combination of weights to separate it from the sea of san-serifed fonts. The “O” was conceived as a responsive element that evokes both an eye and a dimensional representation of the MRI machine. It supports a subtle gradient in both color and monochrome variants.
The color schema of gold and blues pair for a sophisticated look that supports the premium nature of the brand. Specific hues were chosen to be softer on the eye in digital mediums, creating an approachable overall vibe.
Developing a portal for prevention.
A clear, direct UX allows people to effortlessly book an appointment through a stack of seamlessly integrated APIs. From a visual design perspective, this is not a light subject, so the look and feel had to be clean and reassuring. Equally easy on the eyes and fingers across responsive states with smooth scroll animations and UI.
Visual Design:
Designing an inside look.
The MYSPOTLYTE brand presented us with the challenge of giving a complex, and somewhat intimidating, procedure a more simple, reassuring face. And since a whole body MRI comes at a premium, our look and feel had to follow suit.
For the logo, we utilized a clean, modern type treatment with accentuated curves and crossbars and a combination of weights to separate it from the sea of san-serifed fonts. The “O” was conceived as a responsive element that evokes both an eye and a dimensional representation of the MRI machine. It supports a subtle gradient in both color and monochrome variants.
The color schema of gold and blues pair for a sophisticated look that supports the premium nature of the brand. Specific hues were chosen to be softer on the eye in digital mediums, creating an approachable overall vibe.
Developing a portal for prevention.
A clear, direct UX allows people to effortlessly book an appointment through a stack of seamlessly integrated APIs. From a visual design perspective, this is not a light subject, so the look and feel had to be clean and reassuring. Equally easy on the eyes and fingers across responsive states with smooth scroll animations and UI.
Visual Design:
Designing an inside look.
The MYSPOTLYTE brand presented us with the challenge of giving a complex, and somewhat intimidating, procedure a more simple, reassuring face. And since a whole body MRI comes at a premium, our look and feel had to follow suit.
For the logo, we utilized a clean, modern type treatment with accentuated curves and crossbars and a combination of weights to separate it from the sea of san-serifed fonts. The “O” was conceived as a responsive element that evokes both an eye and a dimensional representation of the MRI machine. It supports a subtle gradient in both color and monochrome variants.
The color schema of gold and blues pair for a sophisticated look that supports the premium nature of the brand. Specific hues were chosen to be softer on the eye in digital mediums, creating an approachable overall vibe.
Developing a portal for prevention.
A clear, direct UX allows people to effortlessly book an appointment through a stack of seamlessly integrated APIs. From a visual design perspective, this is not a light subject, so the look and feel had to be clean and reassuring. Equally easy on the eyes and fingers across responsive states with smooth scroll animations and UI.
2937 E Grand Blvd,
Detroit, MI 48202
Tel: +310 941 2214
hello@FarleyOil.com
Stories
2937 E Grand Blvd,
Detroit, MI 48202
Tel: +310 941 2214
hello@FarleyOil.com
Stories
2937 E Grand Blvd,
Detroit, MI 48202
Tel: +310 941 2214
hello@FarleyOil.com
Stories